With the augment of technology in this digital age, everything is seemingly being consumed by digitalization and the
F&B industry is following suit as well. As technology has become a constant in our daily lives, restaurants have gradually
shifted to digital menus to serve customers better.
With a QR code ordering system, upon being seated, your diners can use their mobile phones to scan and start browsing the menu without the assistance of a restaurant waiter.Furthermore, with an integrated ordering system a digital menu will allow customers to directly place an order & make payment after dining at the checkout page. Hence, a digital menu can greatly reduce the frequency of order mistakes.
Adding on to the last point, a digital restaurant menu renders waiters obsolete when it comes to order taking. A digital restaurant menu can lessen the burden of your staff especially during peak hours, when the restaurant is hectic and packed with customers. In turn, your restaurant staff can shift their work duties to other areas such as cleaning, attending to customers or serving the food.
With a backend system in place you won’t have to worry about printing new menus for every little change or addition to your menu items.
Technology exists to make processes much easier and convenient for users, not more complex. Likewise, digital menus are easy-to-use tools that enable seamless navigation for users to browse through and view menu items. With simple swipes and taps, you can explore and access various food categories from appetizers and deserts to mains and beverages.
Consistent branding is an important factor to reinforce your brand recognition. With the implementation of a digital menu board, restaurant management can ensure that the updation & highlighting of menu items and promotions are accurately reflected across all your outlets simultaneously to present consistent marketing messages.